{"id":3710,"date":"2025-10-13T15:33:35","date_gmt":"2025-10-13T13:33:35","guid":{"rendered":"https:\/\/big-view.fr\/?p=3710"},"modified":"2026-02-24T14:14:03","modified_gmt":"2026-02-24T13:14:03","slug":"apps-chatgpt-nouveau-levier-acquisition-digitale","status":"publish","type":"post","link":"https:\/\/mv-studios.com\/big-view\/ia\/apps-chatgpt-nouveau-levier-acquisition-digitale\/","title":{"rendered":"les apps de ChatGpt, le nouveau levier d\u2019acquisition digital, bient\u00f4t une n\u00e9cessit\u00e9 pour les acteurs du web"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3710\" class=\"elementor elementor-3710\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8f12f e-flex e-con-boxed e-con e-parent\" data-id=\"1d8f12f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35b2441 e-con-full e-flex e-con e-child\" data-id=\"35b2441\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-760008f e-grid e-con-full e-con e-child\" data-id=\"760008f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-074ade2 e-con-full e-flex e-con e-child\" data-id=\"074ade2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e645b8 elementor-widget elementor-widget-text-editor\" data-id=\"2e645b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\"><b>Nous avons pris conscience d\u2019une r\u00e9volution avec, il y a 3 ans, la d\u00e9mocratisation de l\u2019IA g\u00e9n\u00e9rative et la perc\u00e9e de ChatGPT. <\/b><\/span><\/p><p>Aujourd\u2019hui en si peu de temps cette r\u00e9volution est en train de bousculer l\u2019h\u00e9g\u00e9monie de Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c5a69 elementor-widget elementor-widget-video\" data-id=\"38c5a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Ww_imCY25TI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8512d0 e-con-full e-flex e-con e-child\" data-id=\"c8512d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c26a774 elementor-widget elementor-widget-heading\" data-id=\"c26a774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les nouveaut\u00e9s de ChatGPT  <\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ddc7a5 e-con-full e-grid e-con e-child\" data-id=\"4ddc7a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7134aec elementor-widget elementor-widget-text-editor\" data-id=\"7134aec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il y a quelques jours, nous d\u00e9couvrions le mode Agent qui n\u2019a pas fini de nous surprendre et depuis le 6 octobre,\u00a0 nous d\u00e9couvrons les nouvelles fonctionnalit\u00e9s d\u00e9voil\u00e9es par OpenAI avec :<\/p><ul><li>les applications dans ChatGPT : la possibilit\u00e9 de discuter avec des applications tels que <strong>Spotify, Booking.com,\u00a0 Abritel, Airbnb, StubHub, eBay, Etsy\/ shopify, Uber<\/strong> \u2026.<\/li><li>Apps SDK, pour construire son application comme extension de chatGPT<\/li><li>AgentKit pour monter des agents autonomes avec des workflows complexes, des connecteurs , des \u00e9valuations<\/li><li>Sora 2 dans l\u2019API : g\u00e9n\u00e9rateur vid\u00e9o<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69bb578 e-con-full e-flex e-con e-child\" data-id=\"69bb578\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a4e0f elementor-widget elementor-widget-text-editor\" data-id=\"c0a4e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u2794 me pr\u00e9parer ma commande de vis.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0712d elementor-widget elementor-widget-image\" data-id=\"5b0712d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"602\" height=\"328\" src=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/Recherche-Vis-leroy-merlin.webp\" class=\"attachment-large size-large wp-image-3712\" alt=\"\" srcset=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/Recherche-Vis-leroy-merlin.webp 602w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/Recherche-Vis-leroy-merlin-300x163.webp 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48a8a97 e-con-full e-flex e-con e-child\" data-id=\"48a8a97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0d449b elementor-widget elementor-widget-text-editor\" data-id=\"f0d449b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En tant qu\u2019entreprise sp\u00e9cialis\u00e9e dans l\u2019<a href=\"https:\/\/big-view.fr\/seo\/strategie-acquisition-ia-montpellier-rennes\/\">acquisition digitale<\/a>, nous voyons dans l\u2019ajout des apps directement dans ChatGPT une r\u00e9volution dans l\u2019acquisition digitale.\u00a0<\/p><p>Et on vient \u00e0 peine de se remettre des tests sur la version ChatGPT en mode agent comme r\u00e9server un billet de train plus h\u00f4tel, o\u00f9 pendant sa r\u00e9flexion il va sur le site pour trouver les meilleures r\u00e9ponses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bae1770 e-con-full e-flex e-con e-child\" data-id=\"bae1770\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-728af28 elementor-widget elementor-widget-heading\" data-id=\"728af28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les apps ChatGPT : Le nouveau levier d'acquisition digitale<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-add4925 e-con-full e-flex e-con e-child\" data-id=\"add4925\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa93d0b elementor-widget elementor-widget-text-editor\" data-id=\"fa93d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\">Dans un monde o\u00f9\u00a0 constate d\u00e9j\u00e0 une chute du trafic de organique\u00a0 avec les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par les IA ,notamment avec le d\u00e9ploiement de IA Overview dans 200 pays. A partir des premi\u00e8res \u00e9tudes principalement sur le march\u00e9 US , on peut en d\u00e9duire quelques enseignements :\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-252f6b7 e-grid e-con-full e-con e-child\" data-id=\"252f6b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8440821 e-con-full e-flex e-con e-child\" data-id=\"8440821\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a77189b elementor-widget elementor-widget-text-editor\" data-id=\"a77189b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\"><b>Hausse massive des recherches \u201cz\u00e9ro\u2011clic\u201d<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aaccb8 elementor-widget elementor-widget-text-editor\" data-id=\"5aaccb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\">Selon Similarweb, l\u2019introduction des Google AI Overviews (mai 2024) a entra\u00een\u00e9 une hausse des recherches ne g\u00e9n\u00e9rant <b>aucun clic<\/b> : la part des recherches sans clic est pass\u00e9e de <b>56% \u00e0 pr\u00e8s de 69%<\/b> en un an <br \/>(source : <a href=\"https:\/\/techcrunch.com\/2025\/07\/02\/chatgpt-referrals-to-news-sites-are-growing-but-not-enough-to-offset-search-declines\/#:~:text=Since%20the%20launch%20of%20Google%E2%80%99s,as%20of%20May%202025\">techcrunch<\/a>).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f38a74d e-con-full e-flex e-con e-child\" data-id=\"f38a74d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f729ea elementor-widget elementor-widget-text-editor\" data-id=\"7f729ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\"><b>Impact des AI Overviews sur le CTR<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-205678b elementor-widget elementor-widget-text-editor\" data-id=\"205678b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une \u00e9tude Ahrefs sur 300 000 mots\u2011cl\u00e9s montre que l\u2019apparition d\u2019un AI Overview r\u00e9duit de 34,5 % les clics sur le premier r\u00e9sultat organique (de 0,073 \u00e0 0,026). Tracy McDonald confirme qu\u2019entre deux ann\u00e9es, le taux de clic organique pour les requ\u00eates informatives a chut\u00e9 de 1,41% \u00e0 0,64% (\u201354,6%) (source : ppc.land).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c381df3 e-con-full e-flex e-con e-child\" data-id=\"c381df3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db36f96 elementor-widget elementor-widget-text-editor\" data-id=\"db36f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\"><b>Engagement sup\u00e9rieur mais un volume moindre<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b41177f elementor-widget elementor-widget-text-editor\" data-id=\"b41177f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\">Selon l\u2019analyse de Siege Media, le trafic venant de ChatGPT affiche un <b>taux d\u2019engagement de 63,42%<\/b>, sup\u00e9rieur d\u2019environ 1,73 point \u00e0 celui de la recherche organique (61,64%) (source : <a href=\"https:\/\/searchengineland.com\/chatgpt-traffic-rivals-organic-search-engagement-data-461905#:~:text=Traffic%20from%20ChatGPT%20is%20now,to%20new%20Siege%20Media%20data\">searchengineland.com<\/a>). Cependant, les volumes restent nettement plus faibles, ce qui signifie que chaque visiteur provenant de ChatGPT est plus qualifi\u00e9, mais les audiences sont encore limit\u00e9es.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6cb9a0 e-con-full e-flex e-con e-child\" data-id=\"e6cb9a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99e6431 elementor-widget elementor-widget-text-editor\" data-id=\"99e6431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\"><b>Croissance des referrals ChatGPT<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b353714 elementor-widget elementor-widget-text-editor\" data-id=\"b353714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Malgr\u00e9 la baisse g\u00e9n\u00e9rale du trafic, ChatGPT envoie de plus en plus de visiteurs aux sites r\u00e9f\u00e9renc\u00e9s : les referrals vers les sites d\u2019actualit\u00e9 ont \u00e9t\u00e9 multipli\u00e9s par 25 entre d\u00e9but 2024 et 2025 (moins d\u20191 million \u00e0 plus de 25 millions). Les requ\u00eates d\u2019actualit\u00e9 ont bondi de 212 %, mais ces volumes ne compensent pas les pertes sur Google (source : ppc.land, techcrunch.com).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90b4739 e-con-full e-flex e-con e-child\" data-id=\"90b4739\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-12c67f8 e-con-full e-grid e-con e-child\" data-id=\"12c67f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdaecac elementor-widget elementor-widget-heading\" data-id=\"cdaecac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi les apps de ChatGPT vont acc\u00e9l\u00e9rer la chute du trafic organique ?<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af13917 e-con-full e-flex e-con e-child\" data-id=\"af13917\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfbb02a elementor-widget elementor-widget-image\" data-id=\"bfbb02a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"602\" height=\"303\" src=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/SDK-OpenIA.jpg\" class=\"attachment-large size-large wp-image-3713\" alt=\"\" srcset=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/SDK-OpenIA.jpg 602w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/SDK-OpenIA-300x151.jpg 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62158c4 e-grid e-con-full e-con e-child\" data-id=\"62158c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e953994 e-con-full e-flex e-con e-child\" data-id=\"e953994\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abd8eb5 elementor-widget elementor-widget-text-editor\" data-id=\"abd8eb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\"><b>D\u00e9tournement des parcours utilisateurs<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ec58b elementor-widget elementor-widget-text-editor\" data-id=\"52ec58b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\">En permettant de r\u00e9server un h\u00f4tel (\u201cBooking, trouve\u2011moi un h\u00f4tel \u00e0 Paris\u2026\u201d) ou d\u2019acheter un produit via Etsy\/Shopify sans quitter la conversation, ChatGPT <b>court\u2011circuite<\/b> le passage par le moteur de recherche et par les sites interm\u00e9diaires. L\u2019utilisateur n\u2019a plus besoin de consulter un comparateur ou le site d\u2019un voyageur\u202f; il le fait dans ChatGPT.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48e51d4 e-con-full e-flex e-con e-child\" data-id=\"48e51d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dda26d elementor-widget elementor-widget-text-editor\" data-id=\"3dda26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\"><b>Audience massive et cibl\u00e9e<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-532a5d1 elementor-widget elementor-widget-text-editor\" data-id=\"532a5d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"ct-span oxy-stock-content-styles\">Avec <b>800 millions d\u2019utilisateurs hebdomadaires<\/b> et un SDK ouvert, les apps peuvent toucher une communaut\u00e9 \u00e9quivalente \u00e0 un r\u00e9seau social mondial. De plus, ChatGPT peut sugg\u00e9rer automatiquement l\u2019app pertinente en fonction du contexte, ce qui capte l\u2019intention au moment id\u00e9al. (source: <a href=\"https:\/\/openai.com\/index\/introducing-apps-in-chatgpt\/#:~:text=When%20you%20start%20a%20message,be%20shared%20with%20the%20app\">openai.com<\/a>)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a38b950 e-con-full e-flex e-con e-child\" data-id=\"a38b950\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-011a510 elementor-widget elementor-widget-text-editor\" data-id=\"011a510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\"><b>Priorit\u00e9 \u00e0 la pertinence<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ffe15 elementor-widget elementor-widget-text-editor\" data-id=\"d7ffe15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\">Selon OpenAI, les produits affich\u00e9s dans ChatGPT sont <b>organiques et non sponsoris\u00e9s <\/b>. Cela signifie que les marques qui ne cr\u00e9ent pas d\u2019app risquent d\u2019\u00eatre absentes du dialogue. La comp\u00e9tition se fait sur la qualit\u00e9 du produit et l\u2019exp\u00e9rience conversationnelle, pas sur les ench\u00e8res publicitaires.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1970f25 e-con-full e-flex e-con e-child\" data-id=\"1970f25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd69f4 elementor-widget elementor-widget-text-editor\" data-id=\"9bd69f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\"><b>Expansion future<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a770c elementor-widget elementor-widget-text-editor\" data-id=\"91a770c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\">OpenAI pr\u00e9voit un r\u00e9pertoire d\u2019apps et un syst\u00e8me de mon\u00e9tisation ce qui fait des apps un \u00e9quivalent des \u201cextensions Chrome\u201d pour l\u2019IA. Plus d\u2019acteurs e\u2011commerce int\u00e9greront leurs catalogues, accentuant la d\u00e9sinterm\u00e9diation.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc69f4 elementor-widget elementor-widget-text-editor\" data-id=\"8cc69f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>En r\u00e9sum\u00e9 : l\u2019int\u00e9gration des apps transformera ChatGPT en plateforme transactionnelle. <br \/>Pour un site e\u2011commerce ou un acteur du voyage, rester absent revient \u00e0 perdre un canal d\u2019acquisition.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1434dce e-con-full e-flex e-con e-child\" data-id=\"1434dce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c15d8 elementor-widget elementor-widget-heading\" data-id=\"f5c15d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Comment r\u00e9agir : recommandations et r\u00f4le de Big\u202fView<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afd7632 e-con-full e-flex e-con e-child\" data-id=\"afd7632\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cdbed7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0cdbed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9726498 elementor-widget elementor-widget-heading\" data-id=\"9726498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mettre en place une strat\u00e9gie \u00ab\u202fGenerative Engine Optimization\u202f\u00bb (GEO)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67f4ff5 elementor-widget elementor-widget-text-editor\" data-id=\"67f4ff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Optimiser son contenu pour les IA<\/b> : le but n\u2019est plus seulement de se positionner en top\u202f1 de Google, mais d\u2019\u00eatre cit\u00e9 et r\u00e9f\u00e9renc\u00e9 par les r\u00e9ponses de ChatGPT et des AI Overviews. Les \u00e9tudes montrent qu\u2019un site cit\u00e9 dans l\u2019AI Overview augmente son CTR organique (de 0,74 % \u00e0 1,02 % dans l\u2019\u00e9tude de Tracy McDonald). Il faut donc produire des contenus experts, structur\u00e9s et citer ses sources pour \u00eatre consid\u00e9r\u00e9 comme autorit\u00e9. ( source Tracy McDonald ppc.land)\u00a0<\/p><p>Pour cela il faut aussi prendre en compte les sources de Google Overview par exemple.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5250f49 e-con-full e-grid e-con e-child\" data-id=\"5250f49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16744bb elementor-widget elementor-widget-text-editor\" data-id=\"16744bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\"><strong>Augmenter sa pr\u00e9sence sur les sources dans lesquelles il se nourrit.\u00a0<br \/><\/strong>L&rsquo;IA de Google, le raisonnement est identique pour l\u2019ensemble des IA Generative , Gemini aspire et reprend les contenus issus de plateformes communautaires telles que <b>Reddit, LinkedIn, Quora, YouTube, les forums sp\u00e9cialis\u00e9s, les avis clients et Wikipedia<\/b>. <\/span><\/p><p>Parmi elles, Reddit est devenue une mine d\u2019or gr\u00e2ce \u00e0 un partenariat direct avec Google, sign\u00e9 en 2024, donnant acc\u00e8s \u00e0 des milliards de posts et commentaires via API. En mai 2025, la r\u00e9partition des sources pour l&rsquo;AI Overview montrait que 21% provenaient de Reddit, la deuxi\u00e8me source \u00e9tant YouTube avec 18%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-916335d e-con-full e-flex e-con e-child\" data-id=\"916335d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0547bc0 elementor-widget elementor-widget-image\" data-id=\"0547bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"506\" src=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/Source-de-Google-OVerview.webp\" class=\"attachment-large size-large wp-image-3697\" alt=\"\" srcset=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/Source-de-Google-OVerview.webp 512w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/Source-de-Google-OVerview-300x296.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf62efc e-con-full e-grid e-con e-child\" data-id=\"bf62efc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-528e08d e-con-full e-flex e-con e-child\" data-id=\"528e08d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d2d5a elementor-widget elementor-widget-image\" data-id=\"c8d2d5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"339\" src=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/Methode-Q.A.T.jpg\" class=\"attachment-large size-large wp-image-3715\" alt=\"\" srcset=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/Methode-Q.A.T.jpg 602w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/Methode-Q.A.T-300x169.jpg 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9312b elementor-widget elementor-widget-text-editor\" data-id=\"2c9312b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Structurer sa strat\u00e9gie s\u00e9mantique pour le GEO selon la m\u00e9thode Q.A.T<\/b>., proche de l\u2019E.E.A.T \u00e0 la diff\u00e9rence qu\u2019on ne travaille pas le contenu autour d\u2019un mot-cl\u00e9 mais d\u2019un prompt sp\u00e9cifique, en poussant plus loin le concept de transparence via le lien vers les sources externes de r\u00e9f\u00e9rences\u00a0<br \/><br \/><b>Structurer ses donn\u00e9es<\/b> : adopter des formats standardis\u00e9s (schemas, MCP, etc.) facilite l\u2019int\u00e9gration dans les mod\u00e8les de langage.\u00a0<br \/><br \/><b>Surveiller sa visibilit\u00e9 dans les IA<\/b> : nous avons plusieurs outils pour monitorer votre visibilit\u00e9 sur les IA\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce508c2 e-con-full e-flex e-con e-child\" data-id=\"ce508c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f4fca elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"43f4fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-edit\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M402.3 344.9l32-32c5-5 13.7-1.5 13.7 5.7V464c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h273.5c7.1 0 10.7 8.6 5.7 13.7l-32 32c-1.5 1.5-3.5 2.3-5.7 2.3H48v352h352V350.5c0-2.1.8-4.1 2.3-5.6zm156.6-201.8L296.3 405.7l-90.4 10c-26.2 2.9-48.5-19.2-45.6-45.6l10-90.4L432.9 17.1c22.9-22.9 59.9-22.9 82.7 0l43.2 43.2c22.9 22.9 22.9 60 .1 82.8zM460.1 174L402 115.9 216.2 301.8l-7.3 65.3 65.3-7.3L460.1 174zm64.8-79.7l-43.2-43.2c-4.1-4.1-10.8-4.1-14.8 0L436 82l58.1 58.1 30.9-30.9c4-4.2 4-10.8-.1-14.9z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8eab5 elementor-widget elementor-widget-heading\" data-id=\"4b8eab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9er son app ChatGPT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1d3746 e-con-full e-grid e-con e-child\" data-id=\"d1d3746\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f625fdf elementor-widget elementor-widget-text-editor\" data-id=\"f625fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Utiliser l\u2019Apps SDK<\/b> : l\u2019Apps SDK, bas\u00e9 sur le Model Context Protocol, Une app peut servir \u00e0 exposer un catalogue, r\u00e9pondre \u00e0 des questions, proposer un devis ou guider l\u2019utilisateur dans un parcours d\u2019achat.\u00a0<\/p><p><b>Proposer une exp\u00e9rience conversationnelle unique<\/b> : l\u2019app peut m\u00ealer interface visuelle et conversation, par exemple un comparateur de mod\u00e8les ou un configurateur de voyage. La connexion \u00e0 son backend permet d\u2019acc\u00e9der aux donn\u00e9es clients et de personnaliser l\u2019exp\u00e9rience ! (\u00a0<\/p><p><b>Mon\u00e9tiser via l\u2019Agentic commerce<\/b> : int\u00e9grer le <b>Agentic Commerce Protocol<\/b> pour vendre directement dans le chat. Les marchands gardent la ma\u00eetrise du paiement et de la relation client, et l\u2019utilisateur effectue l\u2019achat en quelques clics.(source OpenIA )\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf4c183 e-con-full e-flex e-con e-child\" data-id=\"cf4c183\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-daa3444 elementor-widget elementor-widget-image\" data-id=\"daa3444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"255\" src=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/AGentic-Ecommerce.jpg\" class=\"attachment-large size-large wp-image-3714\" alt=\"\" srcset=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/AGentic-Ecommerce.jpg 602w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/10\/AGentic-Ecommerce-300x127.jpg 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-223f8b5 e-con-full e-flex e-con e-child\" data-id=\"223f8b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0580c6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b0580c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-exchange-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 168v-16c0-13.255 10.745-24 24-24h360V80c0-21.367 25.899-32.042 40.971-16.971l80 80c9.372 9.373 9.372 24.569 0 33.941l-80 80C409.956 271.982 384 261.456 384 240v-48H24c-13.255 0-24-10.745-24-24zm488 152H128v-48c0-21.314-25.862-32.08-40.971-16.971l-80 80c-9.372 9.373-9.372 24.569 0 33.941l80 80C102.057 463.997 128 453.437 128 432v-48h360c13.255 0 24-10.745 24-24v-16c0-13.255-10.745-24-24-24z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a74569 elementor-widget elementor-widget-heading\" data-id=\"3a74569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diversifier ses sources de trafic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c3f9f elementor-widget elementor-widget-text-editor\" data-id=\"e9c3f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Renforcer <a href=\"https:\/\/big-view.fr\/service\/agence-expert-sea\/\">le paid<\/a> et l\u2019email<\/b> : comme le montre l\u2019\u00e9tude Siege Media, les canaux payants et les affili\u00e9s ont des taux d\u2019engagement \u00e9lev\u00e9s (72,5 % pour le paid shopping, 67,75 % cross-network). Ils deviennent indispensables pour compenser la chute de l\u2019organique. (source: <a href=\"http:\/\/searchengineland.com\">searchengineland.com<\/a> )\u00a0<\/p><p><b>Utiliser le SEO traditionnel sur les segments non touch\u00e9s par l\u2019IA<\/b> : certaines requ\u00eates \u00e9chappent aux AI Overviews et conservent un CTR en hausseSegmenter sa strat\u00e9gie entre requ\u00eates affect\u00e9es et non affect\u00e9es est essentiel.\u00a0<\/p><p><b>Capitaliser sur la data first\u2011party<\/b> : les marques doivent renforcer leurs listes CRM, newsletters et programmes de fid\u00e9lit\u00e9 afin de garder un lien direct avec leurs audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-237b9c8 elementor-widget elementor-widget-text-editor\" data-id=\"237b9c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>\u279c Ce que cela signifie\u202f: le mod\u00e8le de recherche conversationnelle et les r\u00e9ponses directes conduisent \u00e0 des baisses spectaculaires du trafic organique et du CTR. La visibilit\u00e9 obtenue sur Google ne garantit plus le trafic.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7f7b41 e-con-full e-flex e-con e-child\" data-id=\"c7f7b41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60bda31 elementor-widget elementor-widget-heading\" data-id=\"60bda31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ \u2013 Les 7 questions les plus pos\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c259d4 e-con-full e-flex e-con e-child\" data-id=\"1c259d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aef6024 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"aef6024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-aef6024\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"aef6024\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"quest-ce-quune-app-chatgpt-\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-1831\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Qu\u2019est-ce qu\u2019une app ChatGPT ?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1831\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"quest-ce-quune-app-chatgpt-\"><p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\">C\u2019est une application int\u00e9gr\u00e9e \u00e0 ChatGPT, permettant \u00e0 l\u2019utilisateur d\u2019interagir directement avec un service externe (r\u00e9server un h\u00f4tel, acheter un produit, \u00e9couter de la musique, etc.).<\/span><\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"en-quoi-cela-diffre-dun-plugin-\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-1832\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">En quoi cela diff\u00e8re d\u2019un plugin ?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1832\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"en-quoi-cela-diffre-dun-plugin-\"><p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\">Les apps reposent sur un <strong>SDK officiel<\/strong>, plus stable et s\u00e9curis\u00e9. Elles s\u2019ex\u00e9cutent nativement dans ChatGPT, sans d\u00e9pendre d\u2019extensions tierces.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"pourquoi-les-apps-changent-elles-lacquisition-digitale-\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-1833\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Pourquoi les apps changent-elles l\u2019acquisition digitale ?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1833\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"pourquoi-les-apps-changent-elles-lacquisition-digitale-\"><p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\">Parce qu\u2019elles <strong>court-circuitent les moteurs de recherche<\/strong> : l\u2019utilisateur reste dans ChatGPT, ce qui d\u00e9place le trafic des sites vers la conversation.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"quest-ce-que-le-generative-engine-optimization-geo-\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-1834\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Qu\u2019est-ce que le Generative Engine Optimization (GEO) ?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1834\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"quest-ce-que-le-generative-engine-optimization-geo-\"><p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\">C\u2019est l\u2019art d\u2019optimiser son contenu pour \u00eatre <strong>cit\u00e9 par les IA g\u00e9n\u00e9ratives<\/strong> comme ChatGPT, Gemini ou Perplexity.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"les-entreprises-doivent-elles-crer-leur-propre-app-\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-1835\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Les entreprises doivent-elles cr\u00e9er leur propre app ?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1835\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"les-entreprises-doivent-elles-crer-leur-propre-app-\"><p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\">Oui, si elles veulent exister dans l\u2019\u00e9cosyst\u00e8me conversationnel et capter la demande directement \u00e0 la source.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"quel-impact-pour-le-seo-traditionnel-\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"6\" aria-controls=\"elementor-tab-content-1836\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Quel impact pour le SEO traditionnel ?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1836\" class=\"eael-accordion-content clearfix\" data-tab=\"6\" aria-labelledby=\"quel-impact-pour-le-seo-traditionnel-\"><p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\">Le SEO reste utile, mais son p\u00e9rim\u00e8tre se r\u00e9tr\u00e9cit. Il faut d\u00e9sormais <strong>segmenter<\/strong> sa strat\u00e9gie entre les requ\u00eates touch\u00e9es par les IA et celles qui ne le sont pas encore.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"comment-big-view-peut-elle-accompagner-cette-transition-\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"7\" aria-controls=\"elementor-tab-content-1837\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Comment Big View peut-elle accompagner cette transition ?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1837\" class=\"eael-accordion-content clearfix\" data-tab=\"7\" aria-labelledby=\"comment-big-view-peut-elle-accompagner-cette-transition-\"><p><span id=\"span-222-427\" class=\"ct-span oxy-stock-content-styles\">Nous aidons les marques \u00e0 <strong>structurer leurs contenus pour les IA<\/strong>, \u00e0 <strong>d\u00e9velopper leurs apps ChatGPT<\/strong>, et \u00e0 <strong>optimiser leurs campagnes<\/strong> pour ce nouveau mod\u00e8le d\u2019acquisition data-driven.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nous avons pris conscience d\u2019une r\u00e9volution avec, il y a 3 ans, la d\u00e9mocratisation de l\u2019IA g\u00e9n\u00e9rative et la perc\u00e9e de ChatGPT. Aujourd\u2019hui en si peu de temps cette r\u00e9volution est en train de bousculer l\u2019h\u00e9g\u00e9monie de Google. https:\/\/www.youtube.com\/watch?v=Ww_imCY25TI Les nouveaut\u00e9s de ChatGPT Il y a quelques jours, nous d\u00e9couvrions le mode Agent qui n\u2019a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,21,17,22],"tags":[],"class_list":["post-3710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-ia","category-sea","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>les apps de ChatGpt, le nouveau levier d\u2019acquisition digital, bient\u00f4t une n\u00e9cessit\u00e9 pour les acteurs du web - BIG VIEW<\/title>\n<meta name=\"description\" content=\"Les apps ChatGPT r\u00e9volutionnent l\u2019acquisition digitale. 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