{"id":2787,"date":"2025-03-13T14:47:25","date_gmt":"2025-03-13T13:47:25","guid":{"rendered":"https:\/\/big-view.fr\/?p=2787"},"modified":"2026-02-24T10:45:12","modified_gmt":"2026-02-24T09:45:12","slug":"google-ads-nouveaux-clients-forte-valeur","status":"publish","type":"post","link":"https:\/\/mv-studios.com\/big-view\/sea\/google-ads-nouveaux-clients-forte-valeur\/","title":{"rendered":"Google Ads : Attirer des clients, c\u2019est bien. Attirer les bons clients, c\u2019est mieux."},"content":{"rendered":"\t\t
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Dans un contexte o\u00f9 le marketing digital \u00e9volue vers plus de performance et de rentabilit\u00e9, Google Ads d\u00e9ploie une nouvelle fonctionnalit\u00e9 qui va ravir les annonceurs : le mode <\/span>\u00ab\u00a0New Customers (High Value)\u00a0\u00bb<\/b>.<\/span><\/p>

Jusqu\u2019ici en phase b\u00eata, cette option est d\u00e9sormais disponible sur les campagnes <\/span>Performance Max<\/b> et s\u2019inscrit dans une tendance forte observ\u00e9e ces derniers mois :<\/span><\/p>

\ud83d\udc49 <\/span>Passer d\u2019une logique de volume \u00e0 une logique de rentabilit\u00e9.<\/b><\/p>

Pourquoi cette \u00e9volution est une bonne nouvelle ?<\/b><\/h2>

Avec ce nouveau mode, Google Ads permet aux annonceurs d\u2019aller plus loin dans l\u2019optimisation de leurs campagnes en diff\u00e9renciant :<\/span><\/p>

\u2714 <\/span>Les clients existants<\/b>
<\/b> \u2714 <\/span>Les nouveaux clients classiques<\/b>
<\/b> \u2714 <\/span>Les nouveaux clients \u00e0 forte valeur<\/b> (ceux qui ont un panier moyen plus \u00e9lev\u00e9 et une propension \u00e0 revenir plus souvent)<\/span><\/p>

Les b\u00e9n\u00e9fices concrets pour les annonceurs<\/b><\/h3>

\u2705 <\/span>Un levier plus ROIste<\/b>
<\/b> Plut\u00f4t que d\u2019acqu\u00e9rir n\u2019importe quel client, cette fonctionnalit\u00e9 permet de <\/span>cibler ceux qui ont le plus de potentiel<\/b> en optimisant les ench\u00e8res.<\/span><\/p>

\u2705 <\/span>Des investissements mieux optimis\u00e9s<\/b>
<\/b> On \u00e9vite de <\/span>d\u00e9penser inutilement<\/b> sur des profils qui ne feront qu\u2019un achat ponctuel sans valeur ajout\u00e9e \u00e0 long terme.<\/span><\/p>

\u2705 <\/span>Une vision strat\u00e9gique de l\u2019acquisition<\/b>
<\/b> Acquisition et fid\u00e9lisation ne sont plus des strat\u00e9gies s\u00e9par\u00e9es : elles deviennent une <\/span>approche unique et coh\u00e9rente<\/b>.<\/span><\/p>

Ce que cela implique pour votre strat\u00e9gie SEA<\/b><\/h3>

Avec cette nouvelle approche, <\/span>l\u2019\u00e8re de l\u2019acquisition \u00e0 tout prix touche \u00e0 sa fin<\/b>. L\u2019objectif n\u2019est plus simplement d\u2019obtenir du trafic, mais <\/span>d\u2019attirer des clients rentables sur le long terme<\/b>.<\/span><\/p>

Mais pour profiter pleinement de ce virage strat\u00e9gique, il y a une <\/span>n\u00e9cessit\u00e9 incontournable<\/b> :<\/span><\/p>

\u26a1 <\/span>Alimenter l\u2019algorithme avec des donn\u00e9es de qualit\u00e9.<\/b><\/p>

Google Ads fonctionne \u00e0 partir des donn\u00e9es que vous lui fournissez. Plus vous \u00eates en mesure d\u2019<\/span>identifier et transmettre \u00e0 la plateforme qui sont vos meilleurs clients<\/b>, plus elle pourra optimiser vos campagnes en cons\u00e9quence.<\/span><\/p>

\ud83d\udc49 <\/span>L\u2019optimisation ne repose plus uniquement sur la plateforme, mais aussi sur la mani\u00e8re dont vous structurez et exploitez vos propres donn\u00e9es.<\/b><\/p>

Comment bien exploiter cette nouvelle fonctionnalit\u00e9 ?<\/b><\/h3>

Pour tirer parti du mode \u00ab\u00a0New Customers (High Value)\u00a0\u00bb, il est essentiel de :<\/span><\/p>

\ud83d\udccc <\/span>Analyser vos clients existants<\/b> et d\u00e9finir clairement les profils \u00e0 haute valeur (via votre CRM, Google Analytics, ou un outil de BI).<\/span><\/p>

\ud83d\udccc <\/span>Configurer le suivi des conversions<\/b> en int\u00e9grant des signaux sur la valeur des clients.<\/span><\/p>

\ud83d\udccc <\/span>Ajuster votre strat\u00e9gie d\u2019ench\u00e8res<\/b> en fonction des insights collect\u00e9s pour prioriser les profils les plus rentables.<\/span><\/p>

\ud83d\udccc <\/span>Tester et affiner en continu<\/b> : cette option est nouvelle, et comme toute nouveaut\u00e9 Google Ads, elle n\u00e9cessite un apprentissage et une adaptation \u00e0 votre business.<\/span><\/p>

\u00a0<\/p>

En bref<\/b><\/h3>

\ud83d\udd39 Google Ads met en place une fonctionnalit\u00e9 permettant de cibler les <\/span>clients les plus rentables<\/b> plut\u00f4t que d\u2019acqu\u00e9rir du volume sans distinction.<\/span><\/p>

\ud83d\udd39 Cette \u00e9volution pousse les annonceurs \u00e0 <\/span>penser acquisition et fid\u00e9lisation ensemble<\/b> pour maximiser leur ROI.<\/span><\/p>

\ud83d\udd39 <\/span>L\u2019optimisation des campagnes d\u00e9pend de la qualit\u00e9 des donn\u00e9es fournies \u00e0 Google Ads<\/b>. Une bonne strat\u00e9gie SEA passe donc aussi par une meilleure gestion de la data.<\/span><\/p>

Chez <\/span>Big View<\/b>, nous aidons nos clients \u00e0 structurer leurs campagnes Google Ads en int\u00e9grant ces nouvelles logiques d\u2019optimisation. Si vous souhaitez <\/span>attirer les bons clients et maximiser la rentabilit\u00e9 de vos campagnes<\/b>, parlons-en ! \ud83d\ude80<\/span><\/p>

\ud83d\udc49 <\/span>Besoin d\u2019un audit ou d\u2019une strat\u00e9gie SEA adapt\u00e9e \u00e0 votre business ? Contactez-nous !<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Dans un contexte o\u00f9 le marketing digital \u00e9volue vers plus de performance et de rentabilit\u00e9, Google Ads d\u00e9ploie une nouvelle fonctionnalit\u00e9 qui va ravir les annonceurs : le mode \u00ab\u00a0New Customers (High Value)\u00a0\u00bb. Jusqu\u2019ici en phase b\u00eata, cette option est d\u00e9sormais disponible sur les campagnes Performance Max et s\u2019inscrit dans une tendance forte observ\u00e9e ces […]<\/p>\n","protected":false},"author":3,"featured_media":2789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,17],"tags":[],"class_list":["post-2787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data","category-sea"],"yoast_head":"\nGoogle Ads : Attirer des clients, c\u2019est bien. 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