{"id":2696,"date":"2025-01-20T18:01:08","date_gmt":"2025-01-20T17:01:08","guid":{"rendered":"https:\/\/big-view.fr\/?p=2696"},"modified":"2026-02-24T10:42:18","modified_gmt":"2026-02-24T09:42:18","slug":"blue-monday-opportunites-marketing-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/mv-studios.com\/big-view\/sma\/blue-monday-opportunites-marketing-reseaux-sociaux\/","title":{"rendered":"Blue Monday : Bullshit marketing ou opportunit\u00e9 pour r\u00e9fl\u00e9chir \u00e0 vos strat\u00e9gies ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2696\" class=\"elementor elementor-2696\">\n\t\t\t\t<div class=\"elementor-element elementor-element-585bc812 e-flex e-con-boxed e-con e-parent\" data-id=\"585bc812\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d06859 elementor-widget elementor-widget-text-editor\" data-id=\"4d06859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aujourd&rsquo;hui, c&rsquo;est \u00ab\u00a0Blue Monday\u00a0\u00bb, ce jour suppos\u00e9 \u00eatre le plus d\u00e9primant de l&rsquo;ann\u00e9e, une invention marketing dat\u00e9e de 2005, concoct\u00e9e par une agence anglaise pour vendre un peu plus de vacances sous le ciel gris de janvier. Alors, doit-on vraiment s&rsquo;attarder sur ce concept ? Non. Mais il offre une belle occasion de r\u00e9fl\u00e9chir aux bouleversements qui secouent actuellement les strat\u00e9gies num\u00e9riques et les r\u00e9seaux sociaux.<\/p><h2>Entre incertitudes et opportunit\u00e9s sur les r\u00e9seaux sociaux<\/h2><p>L&rsquo;actualit\u00e9 r\u00e9cente n&rsquo;a rien de r\u00e9jouissant pour les annonceurs :<\/p><ul><li>TikTok pourrait \u00eatre interdit aux \u00c9tats-Unis, un coup dur pour ceux qui ont investi massivement dans cette plateforme.<\/li><li>Meta a d\u00e9cid\u00e9 de supprimer son service de fact-checking, semant le doute chez nos clients. Est-il encore pertinent d&rsquo;y d\u00e9penser son budget ? Une interrogation l\u00e9gitime, surtout apr\u00e8s les d\u00e9parts massifs d&rsquo;annonceurs de X (anciennement Twitter).<\/li><\/ul><p>Mais comme on dit, le malheur des uns fait le bonheur des autres. Ces bouleversements pourraient bien profiter \u00e0 YouTube , qui continue de consolider sa position dominante. Avec <strong>50 milliards de Shorts vus chaque jour<\/strong> , la plateforme devient incontournable pour toucher un public toujours plus large et engag\u00e9.<\/p><p>\u00a0<\/p><p>C&rsquo;est aujourd&rsquo;hui la premi\u00e8re chaine de France, la publicit\u00e9 TV\u00a0 n&rsquo;a donc jamais \u00e9t\u00e9 aussi accessible\u00a0 \ud83d\ude42<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2697 size-full\" src=\"http:\/\/localhost\/big-view\/wp-content\/uploads\/2025\/01\/Youtube-premiere-chaine-en-France.jpg\" alt=\"\" width=\"567\" height=\"522\" \/><\/p><h2>Une vision pragmatique pour vos campagnes SMA<\/h2><p>Chez Big View , nous pensons que ces changements sont des opportunit\u00e9s de r\u00e9invention. Certes, les r\u00e9seaux sociaux \u00e9voluent, parfois de fa\u00e7on inattendue, mais une strat\u00e9gie bas\u00e9e sur les bons outils et une compr\u00e9hension fine des donn\u00e9es reste le meilleur levier pour des r\u00e9sultats durables.<\/p><p>Nos <a href=\"http:\/\/localhost\/big-view\/service\/agence-social-ads\/\">experts SMA<\/a> analysent chaque \u00e9volution pour vous guider dans vos choix. Que ce soit en r\u00e9alisant vos budgets ou en testant de nouvelles plateformes comme YouTube Shorts , notre objectif est de maximiser vos performances, peu importer les turbulences.<\/p><p>\u00a0<\/p><h2>La requ\u00eate Blue Monday, \u00e7a donne quoi\u00a0 sur les r\u00e9sultats organiques ?<\/h2><p>Apr\u00e8s quelques ann\u00e9es de croissance, l&rsquo;impact est aujourd&rsquo;hui fini , comme le montre le graphique de Google Trend<\/p><p><img decoding=\"async\" class=\"wp-image-2698 size-full\" src=\"http:\/\/localhost\/big-view\/wp-content\/uploads\/2025\/01\/image-7.jpg\" alt=\"Evolution des tendances de la requete blue monday \" width=\"1339\" height=\"423\" srcset=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-7.jpg 1339w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-7-300x95.jpg 300w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-7-1024x323.jpg 1024w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-7-768x243.jpg 768w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/><\/p><h2>OK mais \u00e0 qui cela profite ? Vous allez \u00eatre surpris !!<\/h2><p>En tout cas pas aux agences de voyages. \ud83d\ude09<\/p><p>Si on regarde l\u2019ensemble des positionnements sur ce terme<\/p><p><strong>au UK<\/strong><\/p><figure id=\"attachment_2699\" aria-describedby=\"caption-attachment-2699\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-2699 size-full\" src=\"http:\/\/localhost\/big-view\/wp-content\/uploads\/2025\/01\/image-8.jpg\" alt=\"\" width=\"1920\" height=\"669\" srcset=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-8.jpg 1920w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-8-300x105.jpg 300w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-8-1024x357.jpg 1024w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-8-768x268.jpg 768w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-8-1536x535.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-2699\" class=\"wp-caption-text\">Blue Monday positionnement UK<\/figcaption><\/figure><p>En USA<\/p><figure id=\"attachment_2700\" aria-describedby=\"caption-attachment-2700\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2700 size-full\" src=\"http:\/\/localhost\/big-view\/wp-content\/uploads\/2025\/01\/image-9.webp\" alt=\"Blue Monday en FR \" width=\"1920\" height=\"669\" srcset=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-9.webp 1920w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-9-300x105.webp 300w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-9-1024x357.webp 1024w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-9-768x268.webp 768w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-9-1536x535.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-2700\" class=\"wp-caption-text\">Blue Monday positionnement USA<\/figcaption><\/figure><p>\u00c9volution des tendances de la requ\u00eate blue mondayEn France<\/p><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2701 size-full\" src=\"http:\/\/localhost\/big-view\/wp-content\/uploads\/2025\/01\/image-10.jpg\" alt=\"Positionnement de blue monday en fr\" width=\"1920\" height=\"933\" srcset=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-10.jpg 1920w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-10-300x146.jpg 300w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-10-1024x498.jpg 1024w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-10-768x373.jpg 768w, https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/image-10-1536x746.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p><p>Certes, on retrouve la fiche Wikipedia et quelques articles de presses mais e grand vainqueur c&rsquo;est\u00a0 le titre New Order : Blue Monday<\/p><p><iframe title=\"New Order - Blue Monday (Official Lyric Video)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/c1GxjzHm5us?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><p>Un titre culte des ann\u00e9es 80 et remis au gout du jour par Tiktok<\/p><div style=\"width: 0px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2696-1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/WhatsApp-Video-2025-01-20-a-09.48.45_18913025.mp4?_=1\" \/><source type=\"\" src=\"\" \/><a href=\"https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/WhatsApp-Video-2025-01-20-a-09.48.45_18913025.mp4\">https:\/\/mv-studios.com\/big-view\/wp-content\/uploads\/2025\/01\/WhatsApp-Video-2025-01-20-a-09.48.45_18913025.mp4<\/a><\/video><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aujourd&rsquo;hui, c&rsquo;est \u00ab\u00a0Blue Monday\u00a0\u00bb, ce jour suppos\u00e9 \u00eatre le plus d\u00e9primant de l&rsquo;ann\u00e9e, une invention marketing dat\u00e9e de 2005, concoct\u00e9e par une agence anglaise pour vendre un peu plus de vacances sous le ciel gris de janvier. Alors, doit-on vraiment s&rsquo;attarder sur ce concept ? Non. Mais il offre une belle occasion de r\u00e9fl\u00e9chir aux [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,18,19],"tags":[],"class_list":["post-2696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-sma","category-smo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blue Monday : Bullshit marketing ou opportunit\u00e9 pour r\u00e9fl\u00e9chir \u00e0 vos strat\u00e9gies ? - BIG VIEW<\/title>\n<meta name=\"description\" content=\"&quot;Blue Monday&quot; : une occasion de repenser votre strat\u00e9gie marketing ? 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