{"id":2295,"date":"2024-10-25T10:12:30","date_gmt":"2024-10-25T08:12:30","guid":{"rendered":"https:\/\/big-view.fr\/?p=2295"},"modified":"2026-02-24T10:31:27","modified_gmt":"2026-02-24T09:31:27","slug":"google-ads-introduit-des-modifications-a-son-systeme-dencheres-ce-quil-faut-savoir-avant-les-fetes","status":"publish","type":"post","link":"https:\/\/mv-studios.com\/big-view\/sea\/google-ads-introduit-des-modifications-a-son-systeme-dencheres-ce-quil-faut-savoir-avant-les-fetes\/","title":{"rendered":"Google Ads introduit des modifications \u00e0 son syst\u00e8me d\u2019ench\u00e8res : ce qu\u2019il faut savoir avant les f\u00eates"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2295\" class=\"elementor elementor-2295\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52bf5512 e-flex e-con-boxed e-con e-parent\" data-id=\"52bf5512\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79c862d8 elementor-widget elementor-widget-text-editor\" data-id=\"79c862d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Agence Google Ads<\/b><\/p><p><span style=\"font-weight: 400;\">Les f\u00eates approchent \u00e0 grands pas, et les annonceurs sont d\u00e9j\u00e0 sur le pied de guerre pour optimiser leurs campagnes publicitaires. Alors que les internautes commencent leurs pr\u00e9paratifs d\u2019achats de fin d\u2019ann\u00e9e, il est crucial pour les annonceurs d\u2019\u00eatre \u00e0 l\u2019aff\u00fbt des derni\u00e8res mises \u00e0 jour des plateformes comme Google Ads. En effet, Google vient d\u2019annoncer une modification importante de son syst\u00e8me d\u2019ench\u00e8res qui risque de chambouler certaines strat\u00e9gies en cours. Voici ce qu\u2019il faut savoir.<\/span><\/p><h3><b>Les Performance max ne sont plus prioritaires sur le shopping<\/b><\/h3><p><span style=\"font-weight: 400;\">Jusqu\u2019\u00e0 pr\u00e9sent, les campagnes <\/span><b>Performance Max<\/b><span style=\"font-weight: 400;\"> \u00e9taient largement favoris\u00e9es par Google lorsqu\u2019il s\u2019agissait de promouvoir des produits. Ces campagnes, automatis\u00e9es et pilot\u00e9es par l\u2019IA, permettaient aux annonceurs de diffuser leurs annonces sur tous les canaux de Google via une seule campagne, optimisant ainsi la rentabilit\u00e9 et r\u00e9duisant les co\u00fbts d\u2019acquisition.<\/span><\/p><p><span style=\"font-weight: 400;\">Un des atouts majeurs des Performance Max \u00e9tait leur capacit\u00e9 \u00e0 surpasser les campagnes <\/span><b>Shopping Standard<\/b><span style=\"font-weight: 400;\">, mais cette p\u00e9riode semble r\u00e9volue. Dans un r\u00e9cent communiqu\u00e9, Google a annonc\u00e9 que la <\/span><b>priorit\u00e9 des campagnes Shopping<\/b><span style=\"font-weight: 400;\"> sera d\u00e9sormais donn\u00e9e \u00e0 celle qui obtient le meilleur <\/span><b>Ad Rank<\/b><span style=\"font-weight: 400;\">, ind\u00e9pendamment du type de campagne. Ce changement marque un tournant important dans la gestion des ench\u00e8res sur Google Ads.<\/span><\/p><h3><b>Retour en arri\u00e8re ou nouvelle opportunit\u00e9 ?<\/b><\/h3><p><span style=\"font-weight: 400;\">Cette d\u00e9cision de Google Ads peut surprendre. Apr\u00e8s avoir mis en avant les campagnes Performance Max et leurs avantages en mati\u00e8re d\u2019automatisation, Google semble redonner un coup de projecteur aux campagnes Shopping classiques. Cela peut \u00eatre per\u00e7u comme un retour en arri\u00e8re dans la strat\u00e9gie de Google, mais c\u2019est peut-\u00eatre une opportunit\u00e9 pour les annonceurs de trouver un meilleur \u00e9quilibre entre les deux types de campagnes.<\/span><\/p><p><span style=\"font-weight: 400;\">Cependant, Google reste clair sur son engagement envers Performance Max : ces campagnes continueront \u00e0 b\u00e9n\u00e9ficier de la puissance du <\/span><b>machine learning<\/b><span style=\"font-weight: 400;\"> pour maximiser les conversions, surtout \u00e0 l\u2019approche des f\u00eates, o\u00f9 la concurrence publicitaire est f\u00e9roce.<\/span><\/p><h3><b>L\u2019Ad Rank : plus crucial que jamais sur Performance Max<\/b><\/h3><p><span style=\"font-weight: 400;\">Cette mise \u00e0 jour implique que les annonceurs devront porter une attention accrue \u00e0 leur <\/span><b>Ad Rank<\/b><span style=\"font-weight: 400;\"> dans leurs campagnes Performance Max. En effet, avec la concurrence des campagnes Shopping, il devient indispensable de soigner tous les aspects des campagnes pour garantir une bonne diffusion des annonces.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour maximiser les performances, Google recommande notamment d\u2019optimiser les <\/span><b>groupes de composants<\/b><span style=\"font-weight: 400;\">, d\u2019utiliser des extensions d\u2019URL, des images et des vid\u00e9os au bon format, et de veiller \u00e0 ins\u00e9rer suffisamment de titres et de descriptions. Ces d\u00e9tails peuvent d\u00e9sormais faire toute la diff\u00e9rence pour les campagnes Performance Max, et il sera crucial de s\u2019y conformer avant la p\u00e9riode des f\u00eates.<\/span><\/p><h3><b>Besoin d&rsquo;aide ?<\/b><\/h3><p><span style=\"font-weight: 400;\">\u00c0 l\u2019approche des f\u00eates, chaque d\u00e9tail compte pour optimiser vos campagnes Google Ads. Si vous souhaitez \u00eatre accompagn\u00e9s dans la gestion de vos campagnes <\/span><b>Performance Max<\/b><span style=\"font-weight: 400;\">, n\u2019h\u00e9sitez pas \u00e0 contacter notre <\/span><a href=\"http:\/\/localhost\/big-view\/service\/agence-expert-sea\/\"><b>Agence Google Ads<\/b><\/a><span style=\"font-weight: 400;\"> pour des conseils et un suivi sur mesure.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Agence Google Ads Les f\u00eates approchent \u00e0 grands pas, et les annonceurs sont d\u00e9j\u00e0 sur le pied de guerre pour optimiser leurs campagnes publicitaires. Alors que les internautes commencent leurs pr\u00e9paratifs d\u2019achats de fin d\u2019ann\u00e9e, il est crucial pour les annonceurs d\u2019\u00eatre \u00e0 l\u2019aff\u00fbt des derni\u00e8res mises \u00e0 jour des plateformes comme Google Ads. En [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads introduit des modifications \u00e0 son syst\u00e8me d\u2019ench\u00e8res : ce qu\u2019il faut savoir avant les f\u00eates - BIG VIEW<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les derni\u00e8res modifications de Google Ads avant les f\u00eates : les campagnes Performance Max ne sont plus prioritaires sur Shopping. Apprenez comment optimiser vos ench\u00e8res et maximiser l&#039;Ad Rank pour cette p\u00e9riode cruciale. 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